How to sell on Dawanda

17 03 2010

My jewellery on Dawanda

The two main portals for selling handmade goods on the internet are Dawanda and Etsy. Etsy is by far the best in terms of layout and number of buyers on the site. However, there’s no point having lots of potential buyers if your products are swamped beneath masses of other people’s products – as is the case on etsy.

 Dawanda does not seem to have masses of buyers but it also does not have that many sellers either – I made my first sale within one day of listing!

 Here are my steps for how to sell on Dawanda.

  1. Register with the site. As with Etsy, your username will be part of your URL so choose wisely. Having said that, Dawanda will let you change your username unlike Etsy.
  2. When you register with Dawanda, you will be registering with either the English, German or French platform. Don’t worry too much about which one you choose.
  3. Produce a banner to go at the top of your page. Think about your brand identity and what you will be selling. Selling on Dawanda is competitive so you need to get all the edge you can over other sellers. It is possible to buy ready-made banners but it is just as easy to make a good Dawanda banner using Microsoft publisher and paint. All you need is a good photo to use as a background – publisher allows you to fade it or change the colours of the photo so it blends in as a background. Choose a nice font and write in your company name. I think it’s a good idea to also write a short sentence about what you sell or your brand motto and include that on your banner too. It is, after all, the first thing that people will see on your site. If you need to resize your banner, save it as a JPEG file on publisher and open it in paint. You can then go to image – attributes. It is then possible to enter in the pixel size required. This is very useful for producing Etsy banners as Etsy requires a specific pixel size for banners.
  4. Once your banner is loaded, you need to think about your shop policies. It is a good idea to offer refunds unless your product cannot be returned for hygiene reasons. Think about what your refund policy will be.
  5. Inform sellers about how you will package their purchase, when you will post it (after payment) and how long it should take for them to receive it.
  6. Set up a shipping profile. Think about how much your product weighs and look at the shipping rates used by other people. Some people opt to offer low or free shipping and incorporate the cost in their price. I’m not a fan of this as I think it is more honest to the buyer to separate out the costs.
  7. If you can, list your policies in German, English and French. It will give you access to a wider range of buyers. But make sure that what you’re writing actually makes sense.
  8. Before you even think about listing something, look at your product. Work out how much it costs to make, what price similar products are listed at, all your hidden fees (5% of sale price on Dawanda and paypal fees) and how long it takes you to make a product.
  9. Take loads of photos of your product. I will be writing a blog post later on that area.
  10. Get listing!

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